Design Guide for $5 Milk

The gist

Meant to evoke print media- magazines, newspapers, and posters. As a luxury good, design over ease of navigation in all but delivery of actual written content. Not here to hack algorithms for max use engagement at the expense of user experience. Accessibility non-negotiable. WCAG 2, at the very least.

Fonts

Use serif for long form legibility, but use any font at all for design-forward above-fold content. Format: fontFamilyName - randomstring
These are all already @font-face in the companion css module for this route.

Ostrich Sans .woff

Marc .otf

League Gothic .woff2

Gensco .otf

Colors

Icons

right now, just using google icons and an accidental hollow hand-drawn style per logo